I have no control over this so I dont worry about it. It can be a bummer for those people who want to watch but the timing messes with them.
1 PM was great. have the nice tailgate lunch or late AM brunch, walk to stadium, get back to tailgate at 4 PM with some daylight left over to throw around the pigskin. plenty of time to drive to and from the game for most people.
1 PM kicks were great, except way back then your team was hardly on TV.
Now I can watch Colorado School of Mines vs, Northern Montana on cable, everything is on cable and that is good also