This is exactly what worries me. Not to go all Mr. Big Ten Homer here, but in my eyes, the Big Ten is the most venerable institution in all of American sports. It actually tries to stick to some semblance of recruiting rules and academic standards and the rivalries are great, the teams, legendary, the fans, save for Wisconsin's, pretty cool to swig some brews with. The conference is essentially throwing decades of tradition out the window in the hopes a new model of content delivery will deliver an ever increasing pot of money. Sanity has gone out the window and I fear we are seeing a big bubble forming here, one that when it bursts will leave Joe Fan worse off than before the bubble formed. The content delivery landscape obviously is markedly different than it was 10 years ago, and the content delivery landscape will look vastly different 10 years from today. I am fine with making these changes provided there is some way to jettison this east coast trash if the model changes and those teams become expendable, but sadly, I fear, we will be stuck with Rutgers and perhaps another crap team we add when this all shakes out.