If you put out the message:
Come here, we will put you in an environment that values hard-work and accountability, you will have a fair opportunity to earn playing time, you will be part of a family, we will develop you into a better human being, and we will maximize your chances of making a paying career out of football.
...you get hard-nosed, driven kids who want to be part of something bigger than themselves.
If you put out the message:
You are the superstar piece this team needs (by the way, I have also offered 300 more of those super-star pieces). Come be a part of this all-star recruiting class we are putting together. When you get here, you are going to play right way. We are going to dominate with all our talent; it is going to be easy, it is going to be awesome, you need to get on board!
...you are going to get the type of kid that switches high schools to go play with the other good BB players so it is easier to win championships. The type of kid that demands instant gratification. The type of kid that does not accept responsibility. The type of kid that isn't willing to put in the work necessary to reach their potential.
Iowa knows what they are doing with their messaging.