Seriously? Kinnick is sold out if Iowa is playing Middle Tennessee Valley School of the East....the revenue difference for Iowa City wouldn't be THAT much different, regardless of what BCS team we put on the schedule. Hell, if Iowa City is worried about revenue, the people in charge should stop arresting everybody for having a good time - don't even try to argue revenue.....that isn't going to be a significant loss.
My reason to drop ISU isn't lame, it is the idea of being nationally relevant - of course, you may think that is lame, but it is extremely significant. When Iowa is recruiting kids from PA or MD, it looks great to have a non conference game against an East Coast school on the non conference.
Having hyped/nationally relevant non conference games is a great thing for recruiting. Quite frankly, kids outside the state of Iowa couldn't give two ***** less whether Iowa plays ISU or not....and neither do I on an annual basis - two out of every four or six years is OK with me, but not playing any other BCS school handicaps Iowa's ability to be nationally relevant.
And you really want to play the travel expenses card? That is the cost of being an FBS football program - live with it. Iowa is in a lose/lose situation every year playing Iowa State and not scheduling any other BCS conference school. Iowa is expected to win every year - if Iowa wins, great, they get nothing. If Iowa loses, its an embarrassment. I'd much rather schedule a game against a non conference opponent where the dynamic is the other way around.