Yes these certain special plays and packages is what is called scheming. It is what coaching staffs are supposed to do.
Iowa schemes ok at times but does not pull them out of the bag enough. KOK used to run the fake bubble screen and throw it down the field to a Dallas Clark who was acting like he was blocking. Iowa was one of the first teams I saw use that play.
The fake fg against OSU last year was a great exotic. Some of the pass routes to get Wadley crossing were good schemes and they should work with IKM and Sargent.
Wisky's wheel route to the halfback has been used by lots of teams over the years, Hayden had Filer and others run it alot, and it really works when play action and the running game is working. About the only way to not get burned on that is for the Lbkr to take on the Fullback with correct leverage to knock the Fback off his route and to also be able to make the tackle on the run.
We are about 20-30 pounds per defensive tackle from having a great run stopping dee line. And Dee Tackles need to get push back into the face of a QB.
Sometimes you have to take a chance and run blitz into holes to get no gain or negative plays.
I think you could say Iowa schemed Hockensen wide open twice. Not sure exactly what they saw, but twice they were in 22 personal with their "blocking" TEs (Weiting and Hockensen), with Hockensen flanked wide to Weiting's side. They motioned Hockensen into a crack position, and then play-actioned with Hockensen running the deep cross (I think deep post by backside X). The first time went for 24 yards on Iowa's 1st drive. The 2nd time they used it was the overthrow on the 3rd to last drive.
The first TD to Fant was clearly a blown coverage, but they put the corner/safety in a tough position. The corner had to respect the Sargent wheel, and the safety had Hockensen running a deep-in right in front of this face. With both of their eyes occupied, somehow Fant ran free.
They also schemed the big gaps with the inside zone with the combination of jet-sweep motion one way and swap-boot action the other. They had Wisc LBs vacating the inside, and they had some really nice gains from that.
They failed on a few others. They must have thought they had something on the 5-wide, motion to jet sweep to Sargent on the early 3rd and 5, and they lost yards and gotten taken out of 4-down or long-FG territory (pretty big but now forgotten play). I get what they were trying with the rushed sneek on the 4th and 1 early, but after the review, they should have come up with something better. They also seemed to think the toss would work, but used it unsuccessfully several times.
So overall not an abomination, but you sure wish they would have come up with the one or two special situation plays they needed in the goal-to-go situations.