"Let's Be Mad Again" slogan not very catchy

DDThompson said:
"Let's Get Mad again: March MADness" or something like it would have been better.

BUT, mad props for the Coach or Ath Dept or UofI --- whomever decided to reach out and touch Hawkeye fans!
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Or even "Let's Get Back To The Madness!"...I'm guessing there are licensing fees involved so they thought they'd just trim it down to "mad"...but come on, pay the freight if you don't want to have to explain the slogan.
 
PlanoHawk said:
lol sorry, couldn't resist... same field- but agree in less words:) people are talking about it- and regardless whether you like it/hate it... it's generating buzz.
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People hate the BCS and bash it endlessly...is that a good thing?

"Any buzz is good buzz" is a seriously flawed argument...they want people to buy "Let's Be Mad Again" gear and get behind the movement...talking about how horrible the slogan is, isn't going to get that done.
 
HawkeyeShane said:
People hate the BCS and bash it endlessly...is that a good thing?

"Any buzz is good buzz" is a seriously flawed argument...they want people to buy "Let's Be Mad Again" gear and get behind the movement...talking about how horrible the slogan is, isn't going to get that done.
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Disagree with your stance, but respect your position. seriously doubt the main initiative behind the mad campaign is selling tee shirts. It's got lots of people talking Hawkeye basketball, love it or hate it, which may turn into merchandising dollars in the end. only time will tell though if it has legs. personally hate it.
 
PlanoHawk said:
Disagree with your stance, but respect your position. seriously doubt the main initiative behind the mad campaign is selling tee shirts. It's got lots of people talking Hawkeye basketball, love it or hate it, which may turn into merchandising dollars in the end. only time will tell though if it has legs. personally hate it.
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Right back at'cha PH. It's not the main initiative, but they had the gear ready to roll when the site was launched...they should've put the slogan out there as a feeler then went with gear if it took off. Now they're stuck with alot of crap people won't buy and we're stuck with a slogan we hate unless they decide to eat this bad decision and start over.
 
Hopefully after March Madness is over phase two of the marketing campaign will be launched: On Second Thought Let's Not Get Mad, Let's Get Even.
 
HawkeyeShane said:
Right back at'cha PH. It's not the main initiative, but they had the gear ready to roll when the site was launched...they should've put the slogan out there as a feeler then went with gear if it took off. Now they're stuck with alot of crap people won't buy and we're stuck with a slogan we hate unless they decide to eat this bad decision and start over.
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The thing is, any number of people on this site could create a better slogan without thinking for a minute. That's why I read all of your posts- because they are intelligent and thought provoking. Let's be mad again is sophomoric and makes no sense. It's like it was created by someone who knows nothing about college basketball. It's so far off it's pathetic to call it a slogan.
 
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troy said:
The thing is, any number of people on this site could create a better slogan without thinking for a minute. That's why I read all of your posts- because they are intelligent and thought provoking. Let's be mad again is sophomoronic and makes no sense. It's like it was created by someone who knows nothing about college basketball. It's so far off it's pathetic to call it a slogan.
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Thanks Troy...much appreciated. I think they just over-thought the thing and for some reason they stuck with it despite knowing it would need to be explained to everyone...bad move on their part. I think they got caught up in the moment and got out over their skis a little too far.
 
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