mopkins
King Kong
From a financial standpoint, it was still a win. I think there are 40,000 season ticket holders who are paying the same amount as they did last year. That means there were about 26,000 single game tickets sold. Those 26,000 single game tickets were about $20 higher than the typical "big game" avg of $75, so that was an add'l $520k in revenue. Subtract the 4,600 that would probably have paid the previous $75 ticket price and that is $345k. So the athletic dept made about $175k more at $95 than they would have at $75....
From where I stand, though, I'm not sure that $175k is worth not having a sellout....
Looks like the Ohio State game is $95 as well. Will be interesting to see how it does compared to the Penn State game. Especially if Ohio State is during the day vs Penn State at night.