How are these "uniques" figured? Since I visit sites my wife might deem "unacceptable" on an hourly basis I tend to clear my history/cookies a lot and pull up the site while not logged in. Is that instance considered a unique visit? given your demographic i think that is probably fairly common....very curious here
Not exactly certain there, but I do know this; the figures I use are from Google Analytics, pretty much one of the industry standards in measuring such things...and advertisers ask to see those numbers. So it's an apples to apples comparison when they are comparing where to spend their ad dollars.
And from a third party ad perspective, when they see a unique IP address, they see it as one person..if that person is logging in with multiple devices with each having a different IP, makes no difference to me...at some point in time, an advertiser stops 'liking' a user. The Law of Diminishing Returns..after about the fourth of fifth time an advertiser's ad is displayed to that one user, that user then has less value to them and they no longer want to serve ads to them. Some users see 200 or more pages a day. Some see just four or five, some one or two. Once you see four or five, you become less valuable. So posters who post like crazy or people who view scores of pages each day really don't add linear value from the business perspective in a pure third party ad play.
Which is why those ads on content pages are higher paying ads...there is a lower visitor to ad displayed frequency...and which is why message board ad plays is a pure volume game.
You can't really make the kind of revenues you want in this genre, ad supported, unless you either have high volume or you sell a lot of local ads on a monthly price basis, something we are efforting to do now that we have hired a local ad 'agency' if you will.
This is an area I had to figure out when I went to a free model and took me 10 months to fine tune it, back in 2010. I started a consulting company at that time based on what I learned and help other independent site owners earn more revenues. This new video player component you see is the best opportunity for guys like me to help pay more bills that I have come across in three years, so that's why it's staying on the content pages.
Like I said in another thread, if everyone who visited the site read every content item we publish on the site, I'd be able to nearly do away with the message board ads. That won't happen, so I won't do it, but I AM going to reduce the message board ads because of that video ad module.
A lot of that may sound boring, but man do I love analyzing it and constantly looking for products or new ways to help my clients earn more revs. It's like a game.
Don't think I'm pressuring you to be more posty! Do your own thang, young broseph. I was just curious to learn about why some folks lurk only.
