Look, ISU is a nice, quaint little success story of a little engine that could. Pollard decided to make himself a big fish in a small pond and he has become just that in Ames. I hope UNI and Drake follow this blue print and grow their brand as well.
But, let's not make this more than it is. ISU's athletics is never going to equal Iowa's in terms of revenue and prestige for one simple reason: conference. ISU is never getting into the Big 10. Did I say never? Yes. Never. There are dozens of better candidates out there, and I am not sure how much more expansion the conference needs or wants, but it sure doesn't need to double down on Iowa.
Redevelopment Districts centered around athletics is a fine idea, but its not exactly novel. Nebbie put the Haymarket District in a decade ago. I agree that Iowa should be looking to big swings like this, but IC is just a different animal than Lames. Its complicated for sure.
Congrats to our Little Brother. Yawn.