Maybe their shit program should settle on a logo, a mascot, and school colors instead of changing them literally every week. Maybe then someone outside of the Iowa border would recognize them. Probably not.
Pick team colors, then decide whether you want to be a tornado or a bird (funnily enough, their tornado and bird logos have nothing to do with what a cyclone looks like), and then choose home and away jerseys.
It ain't hard. If you have to wear 12 different jerseys and hlmet combinations in a single season to try to sell yourself to fans and recruits, you're doing it wrong.
You want national recognition and a bvrand so that your stepchild of a team can join a big boy conference? Ask OSU, PSU, Michigan, Iowa, Wisconsin, even burnt turds like nebraska how often they change their logos, uniforms, and colors.