Thought this was interesting - In NYC right now (ok 5 minutes outside of queen in LI) but the BTN is showing Iowa, NOT Rutgers. I thought the whole point of adding Rutgers was to get the NYC TV market? PS - literally nobody I have met up here (this is my wife's home town) cares about the scarlet knights. I know I am not the TV marketing expert - but I just don't see how they bring in more money to the BTN than their share of revenue.