I have a dumb question

[Fryowa]

Here's a question that is related to the op's question tangentially that i think about generally every week while whatching games. After the ball goes 10 yards on a kickoff it's a live ball. Why is it that when a kick receiver that lets the ball land past him in the endzone and the ball stays in the endzone does the ref call a touchback every time and end the play? That should be a live ball right?

So you're saying that the kicking team should be able to score a touchdown on a kickoff when the ball rolls or stays in the endzone and is untouched? Because by definition of a live ball that would happen.

I don't think anyone would want to start that wild west of stampeding for the ball.