Rutgers today feels like Northwestern was treated back in the 1980's. Great academic school with awful athletic teams and tradition.
Time will tell if the Big Ten screwed up, but right now it feels like a huge mistake. The whole push to the east coast to gain cable tv markets looks like a big misfire longterm as the future switches to streaming apps and to actual fans that are willing to subscribe to those apps.
In the long run, taking Missouri, who easily would have accepted, and who fits the Big Ten culture, would have made Iowa fans much happier. This also would have maybe made it easier to get big schools like Texas to eventually join the Big Ten.
Oh well, Rutgers is part of the family now, like the deadbeat brother-in-law that your sister married. Maybe they will get their act together someday and get their program to at least a Northwestern-type level.
See my reply just above this one as streaming services are just like cable and satellite.