I was in Columbus last year, and it was a great time. Lot's of drinking all over the place. Fans were actually really cool to us as well. A little friendly ribbing is all.
NO KIDDING!!!
The first time I went into a store and THOUGHT I could buy beer at 10pm I was very, very, very sad to find out that I could not.
I live in Madison, and attended games Iowa games in 2001, 2003, 2005, and '09. The tailgating scene here is VERY overrated. There is almost no parking near the stadium, the parties are had by UW students living near Camp Randall whose tolerance for opposing fans is directly proportional to their intoxication. Many local bars offer free bussing to Camp Randall to offset the lack of parking/tailgating options. Further, the student section barely shows up by halftime. For one of the "GREAT" scenes in college football, I think it very underwhelming.
Wisconsin is a great state, and Madison is a great town. I love living in Madison.
Having said that, this is a culture of alcoholics. They don't seem to get too upset about the drunk drivers here. It's getting more press now, but I believe that people think it's completely normal to drive drunk here.
We have a state representative here that is trying to keep his job after FIVE DUIs!!!