Barta said we're moving south in the Omaha World-Herald:
"We've talked from 10,000 feet about the census 20 years ago and the rust belt population, the Big Ten population versus movement to the Sun Belt over the last 20 years," Iowa athletic director Gary Barta said.
That data, he said, revealed a big shift in population to the South.
"More and more people have moved to the South," he said. "The Big Ten still has the largest population base of alumni, but we want to make sure years from now, if that movement continues, we're in position to say that."