I had the privilege of taking antitrust with Herb Hovenkamp when he taught at Iowa. Herb taught us the concept of a "tying arrangement." In order to get the product you want, you have to buy a product you don't want. When cable first came out it was impracticable to provide channels on a one-off basis, it was a take it or leave it package. For the past decade plus that has not been true but the aggregate cable content bundle drives so much revenue through the legacy media that they absolutely cannot abandon it but they have no idea what to do as the revenue stays flat or falls every year.
IMHO, I believe that ESPN could have been saved had they ponied up and taken the Big Ten rights and then consolidated a package for a direct to consumer model where they would have had 90%+ of the tier one CFB content. Once they bowed out of the Big Ten negotiation it was clear that they had no idea where the market is going.
Sports in general will go the way of boxing. Smaller fan bases, more expensive access to PPV content. The long term ramifications will be really bad for the leagues. The NFL will likely be fine given its desire to maintain popularity by placing games OTA, but every sports league that has gotten fat and happy off cable is in gargantuan trouble. NASCAR and the PAC 10 are the canaries in the coal mine and they both stopped chirping a few weeks ago because both need deals for next season really badly.