This will continue to be a problem... At Iowa... And across the country. Technology allows us to enjoy the games in ways never experienced before. We have smartphones and 65 inch flat screens. We have shorter attention spans. We have (or create) more demands on our time. When you factor that in with a so-so product fans will stay away... And we are seeing that. I had season tickets for 10 years... And now, I enjoy the game at home.... Big screen and my smoker fired up on the deck. I couldn't justify the cost and time any longer.
Iowa's attendance problem has been slowly building... And next year will really show that fans will no longer pay for an average product. Do I plunk down a few thousand for some season tickets... Food... Gas... Etc., and watch an average product? Or do I keep my money and enjoy the game from home? It's really not a hard decision. Next year Barta will see how big of problem he really has.
It's not even the team being bad for me. Here is a list of what is different from 2006-07 to today that have nothing to do with the product on the field (in no particular order):
1) Replays are frequent and take forever - makes game longer bince they jam TV timeouts into them and the long TV timeouts can really change momentum (not great when it is 25 degrees outside)
2) Lost my seats due to AD greed
3) Tailgating crackdown and changes with respect to the hospital and parking regulations have drastically diminished tailgating scene
4) Season now ends after Thanksgiving which adds a late season, awful weather game every other year
5) We'll never get to see the Big Ten trophy handed out in Kinnick like we did in 2004 - magical moment gone
6) The schedule has been diluted to high hell and teams I remember watching and learning to hate growing up, Michigan, MSU and OSU (plus relative newcomer and great rival PSU) have virtually been eliminated from the home schedule
7) Even before the expansion that shifted the aforementioned teams off the regular schedule, we missed great rival Illinois for 6 years and even missed Wisconsin, which is a great rival
Basically, they (and I don't lay all the blame on Iowa here) have taken a tradition rich product that made me want to drive 3.5 to 4 hours each way and turned it into something that I don't care about nearly as much. The advent of widespread HD TV has further added to my desire to stay home, though I dislike the narrow angles they use bince I can't see when guys get open down the field. Don't get me wrong, if I lived in IC or CR, I would still be out there, but there has been such a drop in gameday experience that I don't really desire to drive 8 hours anymore. I still love college football and hit several Northwestern games a year, but they (a) are cool about tailgating, (b) offer a very reasonably priced product and (c) are unlikely to steal my seats from me. It's a much more fan-oriented experience, plus they actually play BCS teams other than ISU at home (in games I want to see), including Cal, Stanford, Notre Dame and a resurgent Duke team.