There is just something counterintuitive to me that mentally I can't get past about a team playing in the CFP (and logically therefore for the national championship) without even making it to its own conference championship game. It basically quashes the meaning of the B1G Championship. Okay, great, you can call yourself the B1G Champion if you win, but everyone knows that the focus of college football is now squarely on the Playoffs. It's like a consolation prize for Wisconsin and PSU now despite having great seasons. I can guarantee (well, or at least make a strong argument) that an 11-1 Iowa team will NEVER make the Playoffs without playing in and winning the B1G Championship no matter how strong its schedule is. I love college football, but professional sports has such a better post-season mechanism than college football. You get in based on your merits, and only your merits, not some existential "brand" power or "style" concepts or "talent" perception.