Solid idea.
Say you don't follow the Big 10 much, but your option is to watch the last quarter of a close game in the Big 10, or the 1st qtr of the afternoon SEC/PAC-12/Big 12 game...its just like the NCA tournament overlapping their games so everyone could watch crunch time.
Ive been wanting this to happen forever. If you follow the Big 10 you will watch, and if you don't, chances are likely you will still watch the last qtr.