I'm well aware that you are not required to donate to go to a game. I've had season football tickets for over 20 years, and go to many games each year at Carver. I lost good seats and a good tailgating place because I do not donate enough to the I club. The fact that I have been a loyal customer of the Uof I for all that time was never considered. It was pure greed on the university's part, and now they are at it again. It is certainly premature to do this before Caff has had a chance to turn the program around, and I think it will make it harder to sell to recruits because I don't see alot of season tickets getting sold on this basis, hence attendance will remain down until success is achieved, and selling a half empty Carver to recruits is going to be difficult.
So what is your solution to upgrade facilities, etc. to stay competitive? This all costs money. Recruits will not go to Iowa due to poor facilities too. Why do you think the Captain wants to continually upgrade? I am glad you are a loyal hawkeye fan, but you don't have a right to seats or certain seats. If demand doesn't meet supply those "better" seats will be available to non donors.
You can call it greed, I call it the only option when upgrades are needed. Money doesn't grow on trees.