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"These are confusing times to be a college football fan. The Big Ten will soon have 12 teams, the Big 12 only 10, and the Pacific-10 is on its way to having 12 teams. It really wishes it had 16.
A land grab is under way in college athletics, a media-savvy, multiplatform one — led by Nebraska’s defection to the Big Ten this summer — and nothing is driving the change more than the Big Ten Network. In three years, it has grown to 42 million subscribers, covering 35 percent of the nation, and has opened powerful revenue sources for the biggest players in college athletics."
http://www.nytimes.com/2010/10/02/sports/02bigten.html?_r=1&emc=eta1
A land grab is under way in college athletics, a media-savvy, multiplatform one — led by Nebraska’s defection to the Big Ten this summer — and nothing is driving the change more than the Big Ten Network. In three years, it has grown to 42 million subscribers, covering 35 percent of the nation, and has opened powerful revenue sources for the biggest players in college athletics."
http://www.nytimes.com/2010/10/02/sports/02bigten.html?_r=1&emc=eta1
