I think it is funny how everyone assumes Missouri is a shoe in....tell me what they bring to the Big 10.
They may have the most apathetic fan base in the Big 12, rank 102 (over 30 spots behind the lowest ranking Big Ten schools) in the US News and World Report rankings (so they certainly aren't an elite academic institution), and don't add all that many viewers to the BTN (The BTN is already in St. Louis on basic cable in many areas, AND even if it isn't, does Missouri really have the fan support/following to FORCE cable companies to put the BTN on basic cable? The answer to that is an emphatic NO in my opinion). I just don't get all the Mizzou love.
They fit geographically and are a member of the AAU....outside of that, they are actually a pretty poor choice IMO. Do we really want a team in the Big Ten who just got passed over for a bowl game by ISU (even though they had TWO more wins)? I don't like the idea of adding Mizzou at all. Nebraska I get....Mizzou, not so much.