I did read the story... if you noticed they started dating after she saw him coaching the football game she attended... with her boyfriend at the time...
From Arkansas Post:
"Coach Bielema met Jen at the Wynn Casino in Las Vegas. He was there for a fundraiser and left his chips at the blackjack table to go speak with Jen. Coach Bielema started a conversation and mentioned he was from Wisconsin. Jen was born and raised in Tampa, Fla., and graduated from USF, but her family is from Wisconsin and they spent time there during the summer. After introducing himself, he promised to teach her how to play blackjack and over the next five hours they talked and won $600. They exchanged phone numbers and kept in touch
Jen did not know he coached football until about four months after they met. They found out later she was at Wisconsin's Capital One Bowl victory over Arkansas, having decided to attend the game with a group of friends and her then boyfriend."
So ya pretty much from what I'm seeing her interest started to grow after she found out who he was.
He went from a kind of fat hook nosed big man that was interesting to talk to on the phone... to a real prospect... because of who he was