It wouldn't be so bad when Iowa State beats Iowa if only the 'Clones would go on to have a very good season. But, as usual it's the other way.
As the season progresses, the loss to Iowa State looks worse and worse not only from a Hawkeye standpoint but also nationally because Iowa State keeps looking worse and worse.
Up to now Iowa State has not been competitive this year in the Big 12. Also, Uconn isn't exactly setting the football world on fire, a team ISU barely beat back in September.
Losing does not help the Hawkeye cause. Losing to a so-so or to a bad team makes matters worse from a national perception standpoint.
Just another reason for Iowa not to play Iowa State in football.