If you remember, several things had to happen for Iowa to get in. It was also an issue in the first Orange Bowl game.
It is a reputation that Iowa has earned. Others have also earned it but it doesn't stick. The Rose Bowl last year didn't help. The Big Ten Championship Game didn't hurt but the Rose did.
KF also needs to earn style points. I am sure that ISU will be beaten worse that what they were by Iowa this year in score.
Wisky has played LSU and Bama the last 2 years. It's a huge risk. Not saying they have to do that, but it is a reputation and will stick until things change. Everyone wants to gripe about Cowherd, Leman and others, but there is a reason why they all do it. They are not all going to be Iowa fans. One doesn't have to be an Iowa hater to do a drive by and think the schedule is puffy. Iowa has also earned a reputation over the years of falling flat when they shouldn't or did well the year before.