First, it's more than KF's salary. It's the new practice facility, weight room etc. We're putting up these new buildings to compete with other schools shiny new buildings. KF's salary is part of the whole investment of the program.
At the end of the day it doesn't make a hill of beans difference to me if KF is paid $100,000/yr or $10 mill/yr. But typically when a program pays the kind of money Iowa is paying it is a signal to the world that we are playing to win and not we're playing for mid-pack. That's why I feel it's significant. In no way does it make sense to pay top dollar then pretend your okay with mid-pack results.
College football is a business, we covered that. Ferentz won in the past so he deserved his pay increases (maybe not so much now, which we both agree). But now that the profit continues to go up along with the loses are going up as well so you think that the school should fire Ferentz or cut the money they pump into the program?
I am starting to think you don't understand how business works.