I did see the Tiger Hawk last night in the Sugar Bowl also saw some at the Fiesta Bowl. I think you got tickets to the Insight Bowl if you bought tickets to the Fiesta Bowl, or something like that. I always rewind the the TV and point out the Hawk gear to my wife. I think it annoys her.
Also saw a nice Hawkeye sweatshirt in an episode of Hoarders the other night. They hoarding family was in Kansas.