That is pretty cool.
I'm still wondering why Barta wont just let the Students in free the rest of the year, I know it might be a bad choice business wise, but you have to start somewhere. You grab some fans interest this year, who knows, maybe they'll buy season tickets next year.
I don't see how that would be a bad business decision. At least then they would make concession money, though on the other hand, they would probably have to refund the student season ticket holders for those games.