PJHawk
Well-Known Member
On the Rittenburg blog someone asks him about the possibility of an OSU network a la what Texas did. Considering the amount of money generated you could see where it would be tempting:
Jacob from Dallas writes: Adam, I believe you said that Ohio State would be loyal to the Big Ten and the Big Ten Network by not trying to following Texas' lead and starting their own network. With such big alumni bases with Ohio State, Penn State and Michigan (and others), if dollars can be made, do you think schools will continue to hold out? Also, do you fault Nebraska for not wanting to just sit idly by while Texas treated every other school in the Big 12 as unequals? Would the Big Ten ever split up stuff like that?
Adam Rittenberg: There's some big money to be made out there, Jacob, but I tend to think the Big Ten will stick together on the media rights issue, especially given the success of the Big Ten Network. The Big Ten's strength as a league stems in large part from its equal revenue sharing. I don't fault Nebraska one bit for leaving a league thrown together with one member (Texas) more dominant than the others. The Big 12's biggest weakness is the way it distributes revenue. You don't see that in the Big Ten, and I think all the members, big and small, see the value.
Jacob from Dallas writes: Adam, I believe you said that Ohio State would be loyal to the Big Ten and the Big Ten Network by not trying to following Texas' lead and starting their own network. With such big alumni bases with Ohio State, Penn State and Michigan (and others), if dollars can be made, do you think schools will continue to hold out? Also, do you fault Nebraska for not wanting to just sit idly by while Texas treated every other school in the Big 12 as unequals? Would the Big Ten ever split up stuff like that?
Adam Rittenberg: There's some big money to be made out there, Jacob, but I tend to think the Big Ten will stick together on the media rights issue, especially given the success of the Big Ten Network. The Big Ten's strength as a league stems in large part from its equal revenue sharing. I don't fault Nebraska one bit for leaving a league thrown together with one member (Texas) more dominant than the others. The Big 12's biggest weakness is the way it distributes revenue. You don't see that in the Big Ten, and I think all the members, big and small, see the value.
