I can only speak for Central Iowa, but the media here is all-in with Iowa State now...have been ever since they came "this close" to having to cover a Conference USA program instead of a BCS school because they need Iowa State to have a stronger fanbase.
It used to be that they'd have to purposely split coverage of Iowa and Iowa State right down the middle or risk facing the wrath of Cyclone Area Code and its proclivity for boycotts...Nowadays they only cover Iowa when they have to and are quick to slap down any Hawk fans looking to make jokes or run smack at the Clones, while giggling like girls at a slumber party whenever a Cyclone fan comes up with a Tavern Hok comment.