And fwiw, I don't think all coaches have to be viewed horribly to win. It seems as though most SEC fans are okay with Nick Saban. He just goes about his business without running his mouth.
Now Lane Kiffin on the other hand...
Al Davis fired him and had the following to say about Kiffin, called him a "flat-out liar" and said he was guilty of "bringing disgrace to the organization."
The second Lane Kiffin stepped foot in the SEC and opened his mouth, the entire SEC hated him and that was before coaching a single game at the college level.
He left Tennessee after going 7-6 and tried to take their recruits, Tennessee joined the rest of the SEC who already hated him.
Every place the guy goes, he's hated. People don't hate him because he's a winner and brings in top recruits, they hate him because he's a lying scumbag. I've hated Urban Meyer for the longest time but even he isn't worthy of being lumped in with Kiffin. The only coach that comes close to being as awful as Lane Kiffin is probably Chip Kelly imo.