DesMoinesHawki
Well-Known Member
After listening to the press conference, local media, national media, and reviewing the threads on this board, I think it is pretty clear Iowa dropped the ball on its handling of this situation.
Speaking from my personal work experience, having worked both sides of media relations as a reporter and now in communications for a Fortune 100 company, image is everything and right now, Iowa is butchering its football reputation.
By not having Ferentz, Barta, and possibly Doyle in attendance, Iowa is sending the wrong message. Simply by not being there left the door wide open for scrutiny.
In media relations/public relations, you simply can't do that, especially in today's world where social media rules.
To learn that Kirk was on a recruiting trip and Barta was at a golf outing give the appearance alone they don't think the issue is serious enough to address in person. By making the decision to hold a press conference in the first place, the university should have had Kirk and Gary on the first planes back to Iowa City.
The media does not come to a press conference called by Donald Trump Inc., to listen to the Season 2 winner of The Apprentice.
The topic centers around the training regimen of the football program. Who leads the football program? Kirk Ferentz. Who heads the training program at Iowa? Chris Doyle.
Sending the director of football operations (who?), as well as a player's father, as two of your three talking heads was a bad PR move. Very bad move.
What Iowa did is turn a story that could have been squashed today into an ongoing storyline that will do more harm than good.
In PR image is everything. Everything! You don't want to leave yourself open for scrutiny. You address the questions up front, and more important, you make sure you have the right person(s) delivering the message.
Iowa failed to do that, and in return, left the door wide open.
Speaking from my personal work experience, having worked both sides of media relations as a reporter and now in communications for a Fortune 100 company, image is everything and right now, Iowa is butchering its football reputation.
By not having Ferentz, Barta, and possibly Doyle in attendance, Iowa is sending the wrong message. Simply by not being there left the door wide open for scrutiny.
In media relations/public relations, you simply can't do that, especially in today's world where social media rules.
To learn that Kirk was on a recruiting trip and Barta was at a golf outing give the appearance alone they don't think the issue is serious enough to address in person. By making the decision to hold a press conference in the first place, the university should have had Kirk and Gary on the first planes back to Iowa City.
The media does not come to a press conference called by Donald Trump Inc., to listen to the Season 2 winner of The Apprentice.
The topic centers around the training regimen of the football program. Who leads the football program? Kirk Ferentz. Who heads the training program at Iowa? Chris Doyle.
Sending the director of football operations (who?), as well as a player's father, as two of your three talking heads was a bad PR move. Very bad move.
What Iowa did is turn a story that could have been squashed today into an ongoing storyline that will do more harm than good.
In PR image is everything. Everything! You don't want to leave yourself open for scrutiny. You address the questions up front, and more important, you make sure you have the right person(s) delivering the message.
Iowa failed to do that, and in return, left the door wide open.
.
