It's all the B!G's fault

[BSpringsteen]

They created their own network, and in short, turned all of the AD's of the Big 10 into some of the richest in the country.

Soon, every school wanted 30MM in revenue from their own network, but they obviously don't hold media degrees or ever worked for Nielson.

Bottom line is that the Big 10's model has shown an incredible amount of success for its programs and every other school wants what we have.

This is what is driving the current round of insanity. Jealousy.

 

[DFaceHawkeye]

Well, then it's really ESPN's fault. They're the ones that forced Delany's hand into creating the BTN in the first place by trying to play hardball at the negotiating table. And now they're even more intertwined in this realignment and network business.