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http://www.latimes.com/sports/la-sp-pac-12-networks-20140802-story.html
As the oldest of the group, the Big Ten is available in 90 million homes throughout the U.S. and Canada. The SEC will launch to 67 million households nationwide, with more deals reportedly in the offing. The Pac-12 comes in third at 60 million.
The numbers look even worse for the Pac-12 when you consider actual subscribers — the consumers who pay for an additional tier to watch the network.
The Pac-12 has only 11 million subscribers as compared with 57 million for the Big Ten, according to SNL Kagan, an industry consulting and research firm.
Though it is too early to make projections for the SEC, that conference's pre-launch growth could result in a highly successful debut.
"It's frustrating," Scott said. "We don't have that full distribution."
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When Big Ten executives blazed a trail with the first major conference network in 2007, cable and satellite companies had to listen because Fox sat at the negotiating table. ESPN carried even more clout in selling the SEC Network.
"We didn't have that leverage," Murphy-Stephans said.
They still don't. The Pac-12 has tried to compensate by asking for about 80 cents per subscriber, well below the reported rates of $1 for the Big Ten and $1.30 or more for the SEC.
The Pac-12 has also been creative, securing a deal with AT&T U-verse by packaging its networks with exclusive telecommunication rights to the 12 member schools. As Scott said: "AT&T does a lot of business with our universities."
None of that has helped with DirecTV, which distributes the Big Ten Network and appears close to signing with the SEC, but has remained steadfast in its two-year stalemate with the Pac-12.
The satellite giant wants to negotiate a lower price or offer the Pac-12 a la carte, which would cut into conference revenues.
As the oldest of the group, the Big Ten is available in 90 million homes throughout the U.S. and Canada. The SEC will launch to 67 million households nationwide, with more deals reportedly in the offing. The Pac-12 comes in third at 60 million.
The numbers look even worse for the Pac-12 when you consider actual subscribers — the consumers who pay for an additional tier to watch the network.
The Pac-12 has only 11 million subscribers as compared with 57 million for the Big Ten, according to SNL Kagan, an industry consulting and research firm.
Though it is too early to make projections for the SEC, that conference's pre-launch growth could result in a highly successful debut.
"It's frustrating," Scott said. "We don't have that full distribution."
---
When Big Ten executives blazed a trail with the first major conference network in 2007, cable and satellite companies had to listen because Fox sat at the negotiating table. ESPN carried even more clout in selling the SEC Network.
"We didn't have that leverage," Murphy-Stephans said.
They still don't. The Pac-12 has tried to compensate by asking for about 80 cents per subscriber, well below the reported rates of $1 for the Big Ten and $1.30 or more for the SEC.
The Pac-12 has also been creative, securing a deal with AT&T U-verse by packaging its networks with exclusive telecommunication rights to the 12 member schools. As Scott said: "AT&T does a lot of business with our universities."
None of that has helped with DirecTV, which distributes the Big Ten Network and appears close to signing with the SEC, but has remained steadfast in its two-year stalemate with the Pac-12.
The satellite giant wants to negotiate a lower price or offer the Pac-12 a la carte, which would cut into conference revenues.
