...then sell your tickets to Michigan/Nebraska fans, and don't go to the meaningless bowl game (if they even get a sixth win). Barta's a moron, but he'll understand 14K Michigan fans and 25K Nebraska fans in Kinnick, along with eating 5K tickets to the Music City Bowl. If you're so desperate to drink outside that you need to spend all that money to be entertained by justIowa, then you're the reason nothing will change for the next nine years.