I for one am still encouraged by Brian as the OC as I think he has improved and evolved quite a bit during his tenure, however, he is far from a finished product. What specifically encourages me is his obvious effort to exploit our strengths, whatever that may be. His game planning has been solid as well and this is evident in how we have moved the ball so well at the beginning of games. He hasn't figured out a red zone strategy of course, so we have kicked a lot of field goals, but we have moved the ball.
I think the next evolution for him, and there is no guarantee that he will develop this, is what I call more reactive game planning. No matter what the competition is, a person can choose to either be offensive and impose their will on their opponent regardless of how they counter that, dont be offensive and sit back and wait for their opponent to make a move at which time you will counter, or be reactive that you know when to be aggressive and when to be defensive. From what I see, Brian comes out of the gate in each game with a defined strategy, and he wants us to impose our will on the defense and run the plays we want to run and force the defense to adjust. Then over the course of the game, he gets a little too stubborn and still believes that we can do what we want to do offensively even after the defense has adjusted. If that makes sense. I just think he needs to read the defensive adjustments better, and counter that accordingly, efficiently and quickly.
As far as identity, remember he came from the Patriots and what did he learn? That you change your identity according to the opponent. You can be a power running team one week and a downfield passing team the next. To me it is obvious that not only does he believe in that philosophy, he is recruiting to this and playing those type of players that play that system. Is that a good thing? I don't think we know yet, I think we need more time to see how this evolves.
Final thing, I just don't think it is a foregone conclusion that someone like Lincoln Reilly would come in here and be a better OC. All we know about him is that he has had 3 heisman trophy type quarterbacks and a bunch of NFL receivers to coach. But past him, look at Chip Kelly, the offensive media darling that was a world beater at Oregon when he had elite talent, and now looks like Bill Callahan. It is impossible to compare someone who has enjoyed a massive talent advantage at critical positions because they never have to adjust their philosophy, they just run their stuff and their talent advantage will make it successful. It is a totally different level of coaching when you are playing against teams that have comparable and similar talent. At Iowa, there will never be a massive talent advantage for us against the elite teams in the B1G. Doesnt mean we cant beat those guys, we can, but it wont be won because we just trucked them with our talent like a Clemson, Alabama, Oklahoma, Ohio St., etc. do. We have to beat them with a collective team effort and solid coaching.