1) It's ugly and completely misses the mark.
2) The trend toward sponsorhip for every single facet of college football dulls the experience.
3) The AD's ad ISU and UofI should be held responsible, even more so, than Iowa Corn on this trophy fiasco. It's up to the programs to protect and expand their own brand. They've let a 3rd party come in and step on that.
4) There is no such thing as bad press in a deal like this. Iowa Corn is going to get a nice bounce in the end.
5) The old Cy-Hawk trophy lacked character. The new one lacks appeal. Initial reaction will add to the "lore" of this thing and someday people just might accept the thing as a lovable loser.
Before the pile on top of Iowa Corn gets too suffocating, let's all remember that the corporate money flowing into the AD in Iowa City is one of the key ingredients fueling the engine. Iowa Corn has spent a lot of money sponsoring sporting events in the state...previous and currently at the speedway in Newton. They deserve some credit for stepping up. As stated above, the marketing department in Iowa City and/or liason's to the corporate world need to shoulder the blame for this trophy flop.
2) The trend toward sponsorhip for every single facet of college football dulls the experience.
3) The AD's ad ISU and UofI should be held responsible, even more so, than Iowa Corn on this trophy fiasco. It's up to the programs to protect and expand their own brand. They've let a 3rd party come in and step on that.
4) There is no such thing as bad press in a deal like this. Iowa Corn is going to get a nice bounce in the end.
5) The old Cy-Hawk trophy lacked character. The new one lacks appeal. Initial reaction will add to the "lore" of this thing and someday people just might accept the thing as a lovable loser.
Before the pile on top of Iowa Corn gets too suffocating, let's all remember that the corporate money flowing into the AD in Iowa City is one of the key ingredients fueling the engine. Iowa Corn has spent a lot of money sponsoring sporting events in the state...previous and currently at the speedway in Newton. They deserve some credit for stepping up. As stated above, the marketing department in Iowa City and/or liason's to the corporate world need to shoulder the blame for this trophy flop.
