TV Ratings for LSU Game

A record 12.3 million viewers for Monday's Iowa-LSU NCAA women's Elite Eight game, the largest NCAA women's basketball audience ever measured by Nielsen. Previous high was 11.8 million for Cheryl Miller's first title game in 1983.
16 mil at Peak… pretty awesome for the Iowa brand
 
I wonder how underreported that number is given how many different ways there are to watch games these days. Nielson was easy to measure when we all just had a TV and 25 channels. I was in Epcot watching the game on my phone with two other Dads. Don't know how they could know that.

CC has single handedly made women's basketball nationally relevant. That is not overstating things. Wow.
 
16 mil at Peak… pretty awesome for the Iowa brand

Again, I told my kid when he decided to go there that it's a special place.
You go there for four years, and something will happen that will make you feel like you're at the center of the universe.
 

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