Something else to add - the Big Ten is a 14 team, extremely deep league. There are fates much worse than finishing 9th.
On sports-reference.com, I went and looked at where 9th place would be every season going back to 2014-15. Obviously we all aspire to be at the top of the heap every year but, realistically, given our program history and trajectory, I don't know that I take 9th as any kind of slap to the face.
Last years 9th place team reached the tournament.
Iowa is gonna need a lot to go right in order to out perform those projections.