Officially he says he does "leadership training," which probably means in his former life he traveled around charging companies or CEO groups a bunch of money for workshops and seminars. I'm assuming that he just "advises" now that he's Luka's full time right hand man.
This is his company
This is also his company that he runs with the same Ganesh Khalsa guy
On the Elevate website the schedule for his Level 1 and Level 2 "classes" are from April of last year, but you can still pay for $125 for them. Gives no information on location, what's in the class, who's teaching it, and the photo of his "Sports Team" is a stock google image that you can search for and see. Looks like 100% bullshit to me.
His other "Conscious Selling" deal looks like one of those consulting deals where if you pay a metric shitload of cash they'll come to your office and put on a dog and pony show telling you how to meditate and do Yoga to improve your sales force's abilities. Obviously there's no metric to measure by, and if it doesn't work then "you weren't using our techniques." Also bullshit.
As far as Frank, I've talked to a few people who've met him and by all accounts he's an awesome guy personally. But by the sniff test he's a snake oil consultant who'll take your money and do a good job convincing you that the bull shit he just put down your throat tasted like a steak dinner.
In all likelihood he's a guy that has either some generational money or made some himself long ago, and now he has these fake side hustles to put up the front of being a visionary and guru.