The SEC has an 8 game conference schedule AND schedules cupcakes for their OOC. Oh, and they are the most represented conference in the playoffs. It pays to play less hard games, Iowa has actually done them selves a disservice if you actually think about it. They make the road harder then it has to be for sure comparative to a lot of their peers.It's exactly like you said. Every big time program is scheduling cupcakes and as you stated if you're not the one scheduling the cupcakes then you most likely are the cupcake. And if you can't seem to find at least one competent OOC opponent then you deserve to be hammered. While I agree that when HF came around they were playing a tougher OOC slate, I'm not going to hold that against KF who's following the same OOC model used by probably 90% of the programs across the nation. Until teams start actually getting penalized in the rankings and playoff discussions for scheduling cupcakes it's never going to change.